The Goal
Generate a high volume of quality inbound phone calls year-round, with significant scale during the Annual Enrollment Period (AEP), while maintaining full compliance with CMS regulations and maximize our client results.
Our Strategy
BMG360 deployed its proven National TV-to-Call model to connect high-intent Medicare recipients directly with licensed agents. Our approach combined advanced targeting, compliance-first creative development, and proprietary routing technology to ensure both volume and quality:
- CMS-Compliant Creative – Developed and continuously tested short-form TV ads that met all CMS, HIPAA, and SOC 2 requirements, ensuring rapid approval and compliance at scale.
- Proprietary Technology – Leveraged Maestro360™, BMG360’s proprietary routing platform, to match calls instantly to the best-fit client agents.
- Media Optimization – Continuously tested and refined national and local media buys to capture the highest-value audiences during client call center hours.
- Data-Driven Control – Used OneSource360™, BMG360’s proprietary data warehouse, to monitor call flow, track performance, and optimize media spend for maximum ROI for our clients.
The Results
- #1 in Market Share – 20% share of Medicare Advantage TV media spend during AEP, making BMG360 the largest TV buyer in the space.
- High-Volume Lead Generation – 2M+ inbound leads generated since 2019, with consistent year-over-year delivery at scale.
- Proven AEP Impact – Achieved industry-leading call volumes and conversion potential during the seven-week enrollment period, while maintaining our gold standard in compliant lead generation.
Bottom Line: BMG360’s compliance-first, performance-driven approach allowed Medicare carriers, agencies, and brokers to scale enrollments predictably and profitably, even in one of the most regulated marketing environments in the U.S.
