Results. That’s all that really matters! This has been BMG’s motto since the very beginning and has been the central thesis around which we have built the company from a handful of people in 2003 to nearly 250 today.
Analytics is the common thread that runs through all parts of our business. From Creative development to Media placement, comprehensive and proactive analytics are the hallmark of any BMG campaign. Our team of 50+ Analysts live deep in the numbers every single day, evaluating all available data points to find the optimal path forward.
A core belief at BMG is that, if our client is fully engaged and working with us towards the same common goals - we can make anything work.
No matter what the creative initiative is - from a new TV or Radio spot to a Direct Mail piece or even UGC style images for social media - BMG’s creative team develops creative with a singular focus and goal - to create something that generates optimal response.
We approach creative development with the same data-driven methodology we use for every part of our business, utilizing our over 18 years’ worth of creative development experience and response data to guide the creative process and minimize guesswork about which approach will be the most effective.
And for us, the creative process is perpetual. Launching a new creative is just the beginning. Our Analytics Teams closely watch results from new creative and feed that data back to the Creative Team, creating an optimization feedback loop. Since we handle all creative development in-house we are able to rapidly iterate and evolve creative on the fly to continually improve results.
We are in the business of demand generation. The engine that drives our model is the media we buy (and we buy a lot of it). From TV & Radio to Social & SEM and everything in between, media buying at BMG is viewed through the lens of demand generation.
Our media buying process starts by gaining a full understanding of our client’s customer profile, customer acquisition KPI’s and historical media and response data. We then map that out against our nearly 20 years’ worth of in-house media and response data to formulate a launch plan.
As true omni-channel experts, our media toolbox is deep. We are media agnostic, focused on utilizing the most relevant media strategy needed for every campaign we engage in. The BMG testing methodology is one of crawl-walk-jog-run. We start small looking to hit a couple of singles out of the gate, watch response rates closely, make adjustments on the fly and let the data guide us forward with optimization and scale.
Clear communication. Swift responses. Proactive thinking. Bias towards action. These are some of the core tenants of the BMG Client Services approach.
At any given time, we are managing over 350 active campaigns across 45+ different business verticals. The size and scope of each campaign varies dramatically from highly targeted, single media channel driven initiatives to massive, comprehensive, multi-channel platforms; and we work very hard to manage each and every one with the same amount of focus and diligence.
BMG operates on a team-based system. The starting point for any new client is the onboarding and discovery period. Once we have taken in all relevant information, we match the client up with the most appropriate BMG team. Teams are comprised of several different team members from different areas of the business to cover everything from senior executive oversight to media strategy to daily analytics reporting.