We’ve spent years building our business model and putting the right people, methodology and systems in place to do it at scale effectively and profitably for our clients.
There is an organizational structure we have developed to go from an initial new client discussion to testing to campaign roll out as quickly and efficiently as possible. And we have the team, systems and resources to scale our campaigns and maintain target metrics.
While all of this infrastructure is in place to support the established process, every campaign is different. Every opportunity we look at is assessed and evaluated individually with it’s own strategy and goals. Yes radio is the media we use to deliver results, but it’s not just about media here. We possess a 360 degree point of view that is rooted in the depth and breadth of our backgrounds. With decades of combined media and marketing experience including direct response media strategy and buying, creative development, product development and marketing, national and local radio advertising sales, telecommunications, professional sports marketing and call center management; we truly understand how to fit together all of the pieces of a successful direct response campaign and deliver profitable results for our clients.